Capital is accelerating. The next challenge is turning it into commercial scale. Women’s health has entered a new phase of growth. More capital, larger rounds, and expanding markets are creating unprecedented opportunity—but funding alone doesn’t build scalable businesses. This article explores the commercial capabilities that must mature alongside innovation to turn investment into adoption, revenue, and durable growth. By Julie Spence, Founder + Principal Capital Changes th

A strong innovation can create market opportunity. Women’s health is full of promising innovations addressing significant unmet needs. But clinical value, product innovation, and market demand don't automatically translate into commercial traction. This article explores the commercialization gaps that cause promising innovation to stall—and what companies need to build to move from market potential to repeatable growth. By Julie Spence, Founder + Principal The Innovation Isn'

Scale is an outcome. Momentum is built. Commercial scale doesn’t happen simply because a company is ready to grow. It requires market clarity, commercial alignment, and market conviction. This article explores the three interconnected levers that turn market opportunity into commercial momentum—and momentum into scale. By Julie Spence, Founder + Principal Before You Can Scale, You Need Momentum Commercial scale is often discussed in terms of growth: more customers, more reven