The market isn't just getting bigger. It's getting more complex. Women’s health companies are expanding beyond single products, single buyers, and single channels. Consumer models are intersecting with employers, providers, payers, health systems, and strategic partners—creating new opportunities for growth and new demands on commercialization. This article explores the commercial shift reshaping women’s health and what it means for companies building the next generation of s

Capital is accelerating. The next challenge is turning it into commercial scale. Women’s health has entered a new phase of growth. More capital, larger rounds, and expanding markets are creating unprecedented opportunity—but funding alone doesn’t build scalable businesses. This article explores the commercial capabilities that must mature alongside innovation to turn investment into adoption, revenue, and durable growth. By Julie Spence, Founder + Principal Capital Changes th

A strong innovation can create market opportunity. Women’s health is full of promising innovations addressing significant unmet needs. But clinical value, product innovation, and market demand don't automatically translate into commercial traction. This article explores the commercialization gaps that cause promising innovation to stall—and what companies need to build to move from market potential to repeatable growth. By Julie Spence, Founder + Principal The Innovation Isn'